Live Sports Stories. Start the conversation
RUNWAY SLOT 01 · assets/hero-loop.mp4 · see runway-brief.md
Live Sports Stories.
A prestige sports media production company

The unheard, on air.

The conversations that decide the outcome: captured inside the corner, the dugout, the fairway, the sideline, the team car and the pit wall, and broadcast live. In seconds.

BAFTA-winning craft
1,500+ live sessions
112M live viewers
Scroll
Sound on for this bit

Every story from here is built with ambient audio, comms and voice. Scroll on once it's on.

RUNWAY SLOT 02 · assets/corner.mp4
Boxing & Combat
Corner Comms

The fight is decided between the rounds.

Tactics, corrections, encouragement: the emotional truth of the fight, captured live, curated, and on air in seconds. And the corner is the corner: championship boxing or the octagon.

SponsorOfficial Partner
Corner Commsby Live Sports Stories.
We don't just help you tell your own story. We help you stop others telling their version first. Because we do it live, when attention is highest. Not later on socials. Not later in a press conference. Not later in a documentary series.
Also, This Pays You
Not just a broadcast product. A brand-new revenue stream.

Every one of these broadcasts carries its own on-screen sponsorship space, live, during the moment your audience is already watching. You sell it. You keep it.

Damien Nolan, founder of Live Sports Stories
The Founder
Ten years hearing the moment before the world did.

Damien Nolan, founder of Live Sports Stories and Formula One's Team Radio lead editor and audio engineer for a decade. BAFTA-winning team. 1,500+ live sessions. 112 million viewers in a single broadcast. Live Sports Stories brings that craft to the sports that matter most.

RUNWAY SLOT 03 · assets/dugout.mp4
Football
Manager Mic

Forty-five minutes of instructions nobody else can hear.

One of the most visible figures in football is also one of the least heard. The formation shift, the instruction before the set piece, the half-time verdict: curated and broadcast live during the match.

SponsorOfficial Partner
Manager Micby Live Sports Stories.
A Second Revenue Stream
It doesn't stop when the broadcast does.

The same feed that goes on air pushes straight to your social team and any subscription channel you run, instantly. Not just the broadcast: a whole second content pipeline, built to keep earning after the result is known.

Viral Reels

Cut and captioned in minutes, not days, ready the moment your audience reaches for their phone.

Memes, F1-Style

Formula 1 turned a single Team Radio line into a joke the internet repeats for a week. Every sport's inside conversation can do the same for yours.

The Post-Event YouTube Drop

A full highlight compilation of every unheard communication, released after the final whistle: a second content moment, and a second income stream, that keeps fans watching once the result is already known.

RUNWAY SLOT 06 · assets/pitwall.mp4
Step 01
Listen
The mic opens.

Real-time monitoring of every team-to-athlete communication during the event: corner, dugout, caddie, pit wall.

Step 02
Identify
A storyteller hears it.

Editorial selection of what is insightful, emotional, or entertaining. Judgement, not an algorithm.

Step 03
Verify & Edit
Cleaned. Protected. Ready.

Clarity, protection, broadcast-ready audio with full on-screen transcription.

Step 04
Engage
On air. In seconds.

On-screen graphic, sponsor lockup, live while the moment is still happening, never interrupting play. Not only all of this: it also brings a brand-new revenue stream via on-screen sponsorship, one that will earn you more than what you pay us.

RUNWAY SLOT 04 · assets/fairway.mp4
Golf
Caddy Comms

The conversation that decides the shot.

Club selection, wind read, yardage, line, and the reassurance that changes the shape of the back nine. Captured in the moment it matters, broadcast with the restraint the sport demands.

SponsorOfficial Partner
Caddy Commsby Live Sports Stories.
Caddy
Player
RUNWAY SLOT 05 · assets/basketball.mp4
Basketball
Coach Comms

Mic'd up. Live. Every timeout call.

The coach is already mic'd up for the broadcast: every sideline call, every timeout huddle, every bench reaction is being captured. It's just never been offered back to UK leagues as a product. We change that.

SponsorOfficial Partner
Coach Commsby Live Sports Stories.
The number that sells it
0.0s
Full audio broadcast: spoken, transcribed, verified, on air, with sound
SpokenTranscribedVerifiedOn air
Or, text-only, no audio
Under 1 second

When speed alone is the priority, drop the audio: full on-screen transcription, with no sound, lands in under one second. In a noisy pub, on a muted phone, every word still gets through.

RUNWAY SLOT 11 · assets/cycling.mp4
Cycling
Race Radio

The Tour approached F1 to ask how it's done.

Race radio has connected rider and team car for decades: the Tour de France itself has looked to Formula 1 for how to do it properly. Right now the audio is thin and rarely heard. We bring broadcast-grade capture to the conversation that decides the stage.

SponsorOfficial Partner
Race Radioby Live Sports Stories.
RUNWAY SLOT 12 · assets/baseline.mp4
Tennis
Baseline Comms

Legal since 2022. Still never broadcast.

On-court coaching became legal across the tour in 2022, called from the stands, from a courtside pod, mid-changeover. Three years on, audiences have never heard a word of it. The tactical read that turns a set, captured live from the baseline and delivered broadcast-clean, the moment it's called.

SponsorOfficial Partner
Baseline Commsby Live Sports Stories.
The Problem
Four things keeping the broadcaster awake at 3am.

And a fifth, quieter one: how to pay for it. Every one of these becomes on-screen sponsorship space you sell yourself, a new income stream, not a new cost.

01

The Gen Z drift: the live attention you're already losing

Your audience is competing with TikTok, Netflix and WhatsApp in real time, during your broadcast. Every break, every lull is a cue to double-screen. The current live format has no answer. We are the content layer that answers it, inside your own broadcast.

02

The flat event, the injured headliner, the early finish

When the action can't carry the broadcast, the producer sits in the gallery worrying. But there is always a story happening in the conversation beside the action. Live Sports Stories is the insurance policy against a dead broadcast.

03

The “nobody says anything interesting” myth

A legacy broadcast excuse, not a fact. Twenty-five years of Formula 1 Team Radio is the proof: once the mic is on and the subject is respected, the material is extraordinary. Every sport has its inside conversation.

04

The narrative vacuum

The event ends, and the story is told by everyone except the people who ran it, or took part in it, long before anyone puts a microphone in front of them. We give you the first word, live, in the authentic voices of your own people. The press conference becomes confirmation, not correction.

RUNWAY SLOT 07 · assets/desk.mp4
Motorsport
Team Radio

The race isn't just run on the track.

For twenty-five years, live Team Radio has been the defining audio layer of Formula 1 broadcasting: the proof this works, delivered to audiences of 112 million in real time. Every other sport's inside conversation is waiting to be heard.

The founding proof
SponsorOfficial Partner
Team Radioby Live Sports Stories.
Engineer
Driver
Provenance
The facts we've earned the right to claim.
0
Years as Formula 1's Team Radio editor and engineer. Founded by Damien Nolan.
0+
On-air racing sessions curated live, under broadcast pressure.
0M
Live viewers in a single broadcast moment.
BAFTA
Winning team, 2021 season. Craft, not experiment.

Every race winner's response. Every championship winner's first word. Every pole position reaction. Engineered, edited, curated, verified, and cleared for broadcast, in seconds. Every single one. For ten years of Formula 1.

Twenty driver microphones, kept broadcast-clean at 200mph against Formula 1 engine noise, live, from another continent, for ten years. The same restoration and protection is why a mic'd ring or dugout sounds like you're standing in it, not watching it on a screen.

Bespoke editing and broadcasting software: the only system of its kind outside Formula 1, built to deliver this product at this speed.

The story doesn't wait for the highlights reel. The same broadcast, the same edit, and the longer cuts go straight to your social team the moment it airs, live on air, live on every platform, at once.

We don't employ editors. We employ Storytellers.

RUNWAY SLOT 10 · assets/endcard.mp4
Next
Don't be last to
your own story.
Book a 30-minute conversation
See It, From F1 Themselves
Twenty-five years of exactly this, already proven, on the biggest stage there is.
25 Years Of Legendary F1 Team Radio, official FORMULA 1 YouTube channel
25 Years Of Legendary F1 Team Radio Official FORMULA 1 YouTube channel · Watch on YouTube